Sometimes being super clever when delivering the perfect apology trumps you having to include all the necessary ingredients--and if you manage to do both, which is almost impossible to do, then you really hit a home run!
In this case, the apology takes the form of a music video that is personalized with each customer's name (sent via email) and was targeted to North American customers who contributed to an international backlash of Johnson & Johnson over the discontinued o.b. Ultra brand of tampons. It promises a return of the tampons to North American stores and comes complete with a printable coupon.
It's one of the most clever apologies our team has ever seen.
Way to apologize J & J!