The Fukushima Nuclear Plant Crisis

As most of us know the Fukushima nuclear plant crisis started with a 9.0 magnitude earthquake and tsunami on March 11, 2011. The flooding caused by the tsunami created a category 7 nuclear crisis.

We take a look at the TEPCO (The Tokyo Electric Power Company) apology in our latest case study and learn that effective crisis communication, supported by an honest and early apology, can help us show our commitment to fixing prior mistakes and accepting full responsibility.

Learn more about the Fukushima / TEPCO apology.