Sometimes being super clever when delivering the perfect apology trumps you having to include all the necessary ingredients--and if you manage to do both, which is almost impossible to do, then you really hit a home run!
Johnson & Johnson, who felt the wrath of their customers recently after taking the o.b. Ultra brand of tampons off of the market two years ago responded with one of the most clever apologies our team has ever seen.
The apology takes the form of a music video that is personalized with your name and is targeted to North American customers who contributed to an international backlash of the company over the discontinued product. It promises a return of the tampons to North American stores and comes complete with a printable coupon.
Way to apologize J & J!
Monday, December 12, 2011
The O.B Johnson & Johnson Tampon Apology
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