A Tale of Two Apologies | David Letterman

This week we cover two separate David Letterman Apologies.

The first Letterman apology was issued to his family and staff for having had sexual relations with multiple female staff members. The second apology went out to Sarah Palin and family after Dave made an indefensible joke about Palin's 14 year old daughter.

In both cases David Letterman used his own show's platform to issue the apologies and, by all accounts, was quite successful in doing so.

Read our take on the David Letterman apologies.

The John Mayer Apology Case Study

The first John Mayer apology was issued after the singer used the “n” word during a Playboy interview when trying, we think, to make some point about his inner city fan base.

During that same interview, he also managed to offend Holly Robinson Peete who is quoted as saying that Mayer's comments were racially insensitive and denigrating to black women. This resulted in apology number 2.

How successful was Mr. Mayer in apologizing?

Read the case study to find out: The John Mayer Apology

The Christian Bale Apology

We all remember Christian Bale's barrage of insults directed at a member of the lighting crew on a movie set. The audio of the incident quickly went viral and was soon picked up by the entire media-sphere.

Most of us were shocked by how severely he flew off the handle over a simple mistake by a member of the lighting crew (albeit it happened twice).

Read the transcripts of the tirade, Christian Bale's apology, and see for yourself how his mea culpa was rated by the PA team.