The Mel Gibson Apology

No list of celebrity apologies would be complete without Mel Gibson. His long history of personal and public tirades have often resulted in a public apology.

The apologies may have been issued out of a true sense of remorse although his critics believe that they were simply delivered in an attempt to repair his damaged popularity and career.

In this latest case study, we take a look at the Mel Gibson apology of 2006 that was issued following his arrest for drinking and driving, and after he launched a barrage of anti-Semitic insults at the arresting officers.

Public Apologies of the Rich and Famous

We can learn a lot from public mea culpas, because they provide insight into the art of delivering the perfect apology, regardless of whether they succeed or fail.

In our ongoing pursuit of the perfect public apology we take a look at the following case studies.

The Tracy Morgan Apology
After Tracy Morgan made several homophobic comments threatening to harm his son if he ever admitted to his sexual preferences, the comedian was forced to issue an apology to his fans and bosses.


The Chris Brown Apology:
Chris Brown assaulted Rihanna and pleaded guilty to one count of felony assault -- the gruesome photos indicated a severe beating. The Chris Brown apology fell short of the mark.

Stay tuned for more famous apologies....

Domino's Pizza Apology

Patrick Doyle, the CEO of Domino's Pizza, issued an apology for the poor quality of their pizza products--a strategy that many considered to be very risky.


We particularly enjoyed the use of words and phrases like "devoid of taste" within the campaign, a "sauce that tastes like ketchup", and a "crust tasting like cardboard".

As part of our series on business apology case studies we bring you the Domino's Pizza Apology.