The Fukushima Nuclear Plant Crisis

As most of us know the Fukushima nuclear plant crisis started with a 9.0 magnitude earthquake and tsunami on March 11, 2011. The flooding caused by the tsunami created a category 7 nuclear crisis.

We take a look at the TEPCO (The Tokyo Electric Power Company) apology in our latest case study and learn that effective crisis communication, supported by an honest and early apology, can help us show our commitment to fixing prior mistakes and accepting full responsibility.

Learn more about the Fukushima / TEPCO apology.

The Toyota Apology Case Study

In November, 2009 and again in January 2010, a Toyota recall affected millions of cars with problems related to the driver’s side floor mat, mechanical failures with acceleration pedals, and the anti-lock breaking system.


As part of our ongoing series on business and corporate apologies we present this case study of the Toyota apology associated with the recalls and affecting close to eight million vehicles.

Find out how they did and who else needed to apologize!

BP Oil Spill Apology Review

As most of us know, on April 20, 2010 an explosion on the platform of the British Petroleum oil rig, Deepwater Horizon, caused a massive oil spill in the Gulf of Mexico killing eleven workers and injuring several others.

BP issued several apologies as a result--the most prominent being the one included in the company's apology commercial.

In our series on business apology reviews, we look at the reason for the BP apology, the various apologies extended by the company, evaluate their effectiveness, and rate the overall quality of their apologies on our PA scale of 1 through 10.

The review of the BP oil spill apology can be found within the Apology Research section on our main site.