The Toyota Apology Case Study

In November, 2009 and again in January 2010, a Toyota recall affected millions of cars with problems related to the driver’s side floor mat, mechanical failures with acceleration pedals, and the anti-lock breaking system.


As part of our ongoing series on business and corporate apologies we present this case study of the Toyota apology associated with the recalls and affecting close to eight million vehicles.

Find out how they did and who else needed to apologize!