BP Oil Spill Apology Review

As most of us know, on April 20, 2010 an explosion on the platform of the British Petroleum oil rig, Deepwater Horizon, caused a massive oil spill in the Gulf of Mexico killing eleven workers and injuring several others.

BP issued several apologies as a result--the most prominent being the one included in the company's apology commercial.

In our series on business apology reviews, we look at the reason for the BP apology, the various apologies extended by the company, evaluate their effectiveness, and rate the overall quality of their apologies on our PA scale of 1 through 10.

The review of the BP oil spill apology can be found within the Apology Research section on our main site.