Sometimes being super clever when delivering the perfect apology trumps you having to include all the necessary ingredients--and if you manage to do both, which is almost impossible to do, then you really hit a home run!
Johnson & Johnson, who felt the wrath of their customers recently after taking the o.b. Ultra brand of tampons off of the market two years ago responded with one of the most clever apologies our team has ever seen.
The apology takes the form of a music video that is personalized with your name and is targeted to North American customers who contributed to an international backlash of the company over the discontinued product. It promises a return of the tampons to North American stores and comes complete with a printable coupon.
Way to apologize J & J!
Monday, December 12, 2011
The O.B Johnson & Johnson Tampon Apology
Saturday, October 15, 2011
A Tale of Two Apologies | David Letterman
This week we cover two separate David Letterman Apologies.
The first Letterman apology was issued to his family and staff for having had sexual relations with multiple female staff members. The second apology went out to Sarah Palin and family after Dave made an indefensible joke about Palin's 14 year old daughter.
In both cases David Letterman used his own show's platform to issue the apologies and, by all accounts, was quite successful in doing so.
Read our take on the David Letterman apologies.
Friday, October 7, 2011
The John Mayer Apology Case Study
The first John Mayer apology was issued after the singer used the “n” word during a Playboy interview when trying, we think, to make some point about his inner city fan base.
During that same interview, he also managed to offend Holly Robinson Peete who is quoted as saying that Mayer's comments were racially insensitive and denigrating to black women. This resulted in apology number 2.
How successful was Mr. Mayer in apologizing?
Read the case study to find out: The John Mayer Apology
Saturday, October 1, 2011
The Christian Bale Apology
We all remember Christian Bale's barrage of insults directed at a member of the lighting crew on a movie set. The audio of the incident quickly went viral and was soon picked up by the entire media-sphere.
Most of us were shocked by how severely he flew off the handle over a simple mistake by a member of the lighting crew (albeit it happened twice).
Read the transcripts of the tirade, Christian Bale's apology, and see for yourself how his mea culpa was rated by the PA team.
Friday, September 23, 2011
The Mel Gibson Apology
No list of celebrity apologies would be complete without Mel Gibson. His long history of personal and public tirades have often resulted in a public apology.
The apologies may have been issued out of a true sense of remorse although his critics believe that they were simply delivered in an attempt to repair his damaged popularity and career.
In this latest case study, we take a look at the Mel Gibson apology of 2006 that was issued following his arrest for drinking and driving, and after he launched a barrage of anti-Semitic insults at the arresting officers.
